Neera Alatas, Indonesia
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
Neera Alatas is a high-spirited and humorous young lady who chose to be a fashion designer. She graduated with an ISIIP Jakarta, bachelor’s degree in communication (Advertising) from ISIIP Jakarta and a bachelor’s degree in communication from Universitas Terbuka. Neera has always been interested in fashion from a young age and in 2008, she decided that she would trade in the day job and venture into the world of fashion. She enrolled into the Indonesia International Jakarta Fashion Institute and also the Make Up Forever Academy, so that she could learn the skills of both fashion and make-up..
Two years later, Neera founded her eponymous house of fashion in 2010 and introduced her first collection of Neera Moslem bridal brand. In 2016, the designer launched the Neera Alatas Deluxe Ready to Wear Collection and following that many special collaborations with other designers such like Hanneera and LinaSukijo x Neera Alatas, which of course can be distinguishably recognisable in terms of styles, target markets and concepts within each brand. Neera Alatas also collaborates with many local textile companies and weaving craftsmen in Indonesia with the effort of encouraging and boosting local products in the fashion industry in Indonesia and beyond. An advice that Neera gives those women who dream to become successful in terms of their business is that they should know their customers and cater to them. This is the fundamental lesson most business students are taught during their college years and this is what she believes in.
Neera describes herself as an average woman who understands the fashion desires of other average women. Neera is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase