Yang Chun Lin / Gu A Xin of GU A XIN, China
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
• Yang Chun Lin, famously known as Gu A Xin is a China entrepreneur, and fashion designer who was born on 15th March 1989.
• This award-winning designer is a native of Miao Village in south eastern Guizhou Province.
• Gu A Xin - the name given by his father, has both a Miao and Chinese meaning to it - "Gu A Xin" means "hope" in Miao and in Chinese accent means Gu A Xin directly.
• A Xin's father registered the "Gu-A- Xin" clothing company, in hope that "Miao" elements of clothing to be passed on to the new generation of young people. Unfortunately, due to his father’s illness, the company did not start operation after starting the company.
• During A Xin first year in college, he always tried to find things that he could create and sell, he and his friends set up a street stall selling Miao Village crafts and launched the Gu-A-Xin brand, featuring Miao village special products, silver jewellery, handicrafts, and some upcycled ready-made garments incorporated with Miao village traditional elements. Unhappy with these ready-made garments, it sparked off the artistic and creative side of A Xin, propelling him to design his own garments and gradually transforming the street brand into a well-known and popular local brand.
• A Xin is not a design major. He graduated from Xi’an University with a major in journalism, and because of the natural acumen of journalism, it made it easier for him to edge out the difference between Gu-A-Xin and other China clothing brands.
• His forte is Miao embroidery - exaggerated, bold, and abstract. It is full of imagination of the mysterious world of dragon and phoenix, traditional auspiciousness, fishes, deer, longevity and wealth, auspicious beasts, blessing peace, butterflies, and children just to name a few. He hopes that this will make more people to aware of the beauty of Miao embroidery, and this also enables Miao women with the skills to be able to pick up the embroidery needle again to create a livelihood for their families.
• In 2008, Gu A Xin won the Silver Award of Guizhou Intangible Cultural Heritage. In 2009, Gu A Ain won the "Colourful Guizhou" Skilled Craftsman Gold Award. In 2011, Gu A Xin developed the men's cotton and linen embroidery series and won the National Embroidery Award Silver Award. In 2012, Gu A Xin won the top 20 of Shaanxi Innovation Competition.
• In 2013, Gu A Xin was invited to Dragon TV's "Dream Cube Program" and in 2014, opened stores in Xi'an Big Wild Goose Pagoda, Beijing Qianmen, Shanghai Tianzifang and many other places. In 2015, he participated in the financial channel "Dream Next Stop" and won the Dream Fund Card, which was well received by entrepreneurs.
• Gu-A-Xin style is one that most people can connect with, not only it is classy, but traditional too. It is funky and chic. Many celebrities and people love his designs.
• Gu A Xin is an esteem member of the ASEAN Fashion Designers Showcase representing China.
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase