Affiches: a French graphic design exhibition
DATES: 5 October - 4 November
LOCATION: Alliance Francaise Eildon Gallery 51 Grey St, ST KILDA
WEB: https://www.afmelbourne.com.au/…/exhib…/affiches-exhibition/
The Alliance Française de Melbourne is proud to welcome the Letitia Morris Gallery for a very special exhibition of famous French icons.The show will display original first prints of key French graphic designers of the XXth century with the aim to rediscover the talented painters behind the posters. More than posters, Affiches’ exhibited artworks are artefacts of the golden age of French art and design. Many appear today as vibrant as they would have on the walls of the Parisian metro at a time when the lithograph was a recent innovation and print was the king of communication.
Technically and artistically beautiful, artists partnered with major brands to fund their pursuits but fought to overcome the commercial necessities that inhibited aesthetics. As a result, the posters communicate primarily through visuals and mood, and have been said to be the foundation of modern concepts of ‘branding’. The Letitia Morris Gallery at 1158 High Street, Armadale has been importing original advertising posters to Australia since 1992 and introduced Melbournians to the works of iconic French artists such as Bernard Villemot, Rene Gruau, Raymond Savignac and Herve Morvan.
Selecting from one of the top ten collections of vintage posters worldwide, Affiches will present posters from The Letitia Morris Gallery as well as rare pieces from the gallery owner Brett Ross’ extensive personal collection.
All thanks to our friends at Alliance Française de Melbourne Bohemian Rhapsody Club and Online Magazine is covering the exhibition opening night ( media: Dina Gavrilova) please stay tuned for more details coming up soon