Michel&amazonka, Mongolia
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
WHO WE ARE
Michel&Amazonka, fashion designer sisters from Mongolia created their own signature clothing mark in 2013. It is distinguished by its stylistic combination of European style with rich Mongolian traditional clothing techniques and ornaments. Both sisters create Couture and Pret-a-porter designs for everyone who choose to look stylish, sophisticated, sexy and unique. The entire value chain from creation to sales in conveyed by its distinctive style, based on strong tradition and Mongolian culture. The philosophy of our mark lies with the attention to detail, Mongolian traditional tailoring and the designers wit. Michel&Amazonka will continue to work for greater style and individuality for woman and men of all ages. Their strength is their passion for Fashion.
OUR STORY
Before establishing Michel&Amazonka LLC, both designers worked from home to took part in several fashion events and release few collections on their own. It was an invitation to the Ulaanbaatar Fashion show in 2013 that helped the sisters to unite their effort to create a collection in a short time. After 2 years, in 2015 Michel Amazonka LLC was officially registered and recruited their first two staff members. Today Michel&Amazonka employ 21 designers of couture, pret-a-porter, grahpics, illustration, cashmere, ornament, multimedia and photography. As a young company Michel&Amazonka is in a continuous development process and working on perfecting the whole system. Together with their older sister MJ Choigaalaa who is responsible for operation of the company have developed strategic plan for the next 10 years and working towards becoming the leading design company in Mongolia and the region. Michel&Amazonka does not limit its boundaries based on material and the variety which gives them freedom of working with various artists and raw materials.
Currently Michel&Amazonka products include couture, pret-a-porter, cashmere, childrenswear and ethnicwear designs for local and regional market. Annually our team introduces at least 3-4 collections in average and collaborate on branding and design projects with government agency and private companies.
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase