Dóra Balogh of WEALL, Hungary
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
WEALL - Designed Clothes For You
The WEALL fashion brand is for consciously consuming women,
preferring uniqueness. For women, who consider practical
elegance as part of their personality. The limited serial ready-towear
collections are based on multifunctional pieces in the spirit
of „urban elegance” and sustainable fashion. We work in the name of green design and sustainable fashion. The pieces of the collections are fit many styles, from street through business look to the occasional appearance. Through multifunctionality, we raise the use-value of our garments. In addition to the practical design, the brand stand for slow production with zero waste tehniques and searching for circular design possibilities to avoid stock accumulation..
NEW STANDARDS
In the year of 2020, the working concept was moved from
seasonal production to a full year capsule collection model. It
means that there is no more two seasons but one whole year
contains the spring-summer and fall-winter design ideas. The
experimental production model based on conscious design
against the overproduction. In and after pandemic times, it’s more
important to be on the right track and find out new ways of
production. The one year collection model takes the sustainability, the global market difficulties and the changed consumer needs into
consideration. Slow production with the mixing of the two seasons in a full year capsule collection shows a consciousness way of designer thinking.
FOLD COLLECTION
The FOLD collection (SS21&FW21/22) stands for circular economy, circular design with upcycling process. The pieces of the collection are made from unused and second-hand, 100% cotton and linen chemises. The no waste garment production based on zero waste pattern-cutting techniques. The main idea behind the collection is the reconstruction. Shaping around the tailoring doll and using different elements and patterns of the unfolded chemises, new models born. The patterns of the upcycled garments are in different function, the basic characteristic of the collection is the hybridity.
BIO
Dóra Balogh studied at the University of Nyíregyháza and holds
a degree in Environmental Design and two master degrees from
Moholy-Nagy University of Art and Design as Fashion and textile
designer and Design and visual arts teacher. She is a fashion design teacher at a grammar school and a PhD student at the University of Debrecen, Department of Media and Cultural Studies, researching designer attitude and value transmission through the lenses of fashion theory. She established the slow fashion brand WEALL in 2017. She is a regular member of FR Hungary Team and National Fashion League Hungary. Since 2020 she is the Educational Coordinator of the NFL Hungary.
SUSTAINABLE ACTIVISM
As a fashion designer I can act against the fast fashion production
model. I think every little step helps people to understand, that it’s
really necessary to rethink our consumption. I have the chance to
educate people about the sustainable and slow fashion through my
work as a designer and also as a teacher. With some other creatives and designers, we organize a design fair series for the local brands in Debrecen city. Local design has a great power to change citizens’ mindset and educate them about eco-fashion, green thinking, ethical fashion and the important movements, like Fashion Revolution. With great pleasure, from 2019, I am the team member of the FR Hungary movement.
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase