LISA FITRIA, Indonesia
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
Lisa was born on September 9, 1978 in Semarang, central of java Indonesia. She was raised in the world of design, learning her trade from the hands of her mother who ran her own dressmaking business. Lisa began making costumes for her song and dance shows since elementary school. She graduated from high school in 1996 and when on to college to majoring in textile design. Lisa won the scholarship from Hanseung Textile Industries and she spent the next two years learning the Korean language and textile industry in the cities of Daegu and Gumi, South of Korea. She graduated in 1998, in the midst of the Asian financial crisis which severely affected Southeast Asia, leading to Hanseung closing down its factories in Indonesia, and thus releasing Lisa from her obligation to work for the company.
She went on to work as a merchandiser for Sai Apparel Industries, another Korean garment company that played an important position in the Indonesian garment industry, based in Semarang.
After 2 years, she moved to Textile One, one of the largest textile marketing and distribution companies. Because of her passion and hard work, Lisa quickly advanced in the company and after nine years, she rose to the position of general manager of the company.
"But then, I remembered that I had always reminded myself that I have to achieve my dream when I reach 30 years," And at the age of 30, she resigned and started making her dream a reality. In 2011, Lisa debuted her women's ready-to-wear collection in a show at Jakarta Food and Fashion Festival (JFFF) at Mal Kelapa Gading, North Jakarta. Since then, Lisa has been actively presenting her collections and has participated in fashion shows both in Indonesia and abroad. Lisa's business core comprises of her retail ready-to-wear clothing and another wing for corporate uniforms. Her two ready to wear labels are sold through e-commerce platforms and pop up stores throughout Indonesia.
Lisa's fashion style is androgynous, masculine cultivating a minimalist, streamlined look that relied on sublime tailoring and good fabric choice. Despite her busy schedule, Lisa also teaches and provides training to small and medium entrepreneurs on textile and design knowledge. She is also a sort after judge of fashion design competitions and serves as the Vice chairman of Business Development in Indonesian Fashion Chamber (IFC). Lisa is an esteem member and fashion ambassador of the ASEAN Fashion Designer Showcase representing Indonesia.
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase