UHT by Henriette Tímea Udvar, Hungary
as part of #IDFW22 #AIDFW season 2022 (6th JAN 2022) https://aseanfashiondesignersshowcase.wordpress.com/asea.../ and https://thehomeground.asia/.../asean-international.../
UHT as a brand was established in 2014 by Henriette Timea Udvar with her business partner Gergely Tóth. As a textile designer, stylist and fashion designer, Henriette is able to serve a wide range of clients. The brand wants to serve their customers extendedly, such as outfit, casual, wedding dresses, accessories and last but not least home textiles. Painting is also very close to the designer’s heart, so in her spare time she is happy to be creative with her brushes and colors to amaze human sensitivity. More of her work can be found on her social media platforms or on her website. Sustainability has always been close to the brand, but specifically when she moved to Sweden in 2015. She became aware that what she was doing was good and she should work with even more attention in this field as well. She sees fashion more than just fashion. This is the STYLE. The personal contact with her clients is important to her to judge the real requirements to recommend her design creativity or the ready and go creations what also can be customized. It always puts the woman, the delicate and fragile body at the center of her creative imagination. What are the colors, silhouettes and fabrics in which a woman can be a real woman? She creates her portfolio using high quality fabrics. Henriette adores travelling and purchasing fabrics and materials from different countries. If she sees something in which she falls in love and correlate with the atmosphere of the given country then she is willing to make a deal even in a Moroccan flea market. She occasionally paints her textiles by hand or by home-made screening with her designed motives. She does also the motives infinity on the textiles so her final design becoming super unique. The other example is when she purchased the whole collection of a traditional wedding dress store and completely sparkled them up in line with the latest market trend.
The 2022 collection at the UHT are evening and wedding dressings. The collection was inspired by luxury, Hungarian folklore and the finesse of soul of women in the name of sustainability. The motives of Hungarian embroidery are implanted in the colors of the modern world. The dresses are decorated with luxurious beads and sequins. As raw materials silk and laces are extremely close to my heart being appearing in the dresses. Awareness also played a role in the selection of textiles. Organic cotton also appears partially in my well selected portfolio. The 100% silk and other synthetic fiber products have been used from previous competences. I usually emphasize the women and the natural beauty what are part of everyday life and in harmony with nature. UHT is a brand, art, way of life. Life is beautiful, nature is forever and we, humans are guests in it. On a trip! While we are living our Worlds on Planet Earth, we should protect and take care of our environment, and we should get to know it! We received it as a gift, and we also are gifts to Earth! To me, clothing means natural femininity, feminine beauty, eroticism and fertility and in my work, I adjust this to souls of women. This reflects back in everything I do, in designing clothing, in painting and in texture design. I study our existence with passion, respect, growing hunger for knowledge, our health and happiness, before I create my products. I am inspired by every area of the World which I study or travel to, from nature and from my experiences. "I consider lace to be one of the prettiest imitation sever made of the fantasy of nature; lace always evokes for me those incomparable design which the branches and leaves of trees embroider across the sky, and I do not think that any invention of the human spirit could have a more grateful or precise origin."
-Coco Chanel-
special thanks: Neva Weber of Dressed AU and Hayden NG of ASEAN Fashion Designers Showcase